Practical Design Discovery


  • No design project starts from scratch. We all come to proj-ects with preexisting knowledge, biases, and assumptions. Even with a little bit of experience, we can feel confident in knowing what works and what doesn’t.
  • But that confidence comes with some uncertainty—an acute awareness that we don’t know everything about this particular project, this particular business, this particular audience. Our efforts can’t rest on prior experience alone. We can’t just dive into creating the final product. We have to start somewhere, building a foundation of understanding and knowledge that clarifies objectives, assumptions, and constraints.
  • At first glance, that foundation is an expression of the proj-ect’s goals. As a new project gets underway, you may feel con-fident you understand the assignment, only to discover you’re not sure where you’re going. You may find you’re not even sure why you’re there.

What you will learn:

  • The definition of discovery in design and some common discovery mistakes.
  • How to frame the problem  so that it’ll easier to solve.
  • Direction-setting assertions.
  • How to plan the discovery work.
  • Document your outcome and the essential discovery document.

Who should read this book:

Designers who want to learn about discovery in design.