Going Responsive


  • There’s more to “going responsive” than fluid grids, flexible images, and media queries. Indeed, most organizations that have implemented a responsive design report that the design and development decisions were the easy part. The hard part is getting the organization aligned on what it means to design for all devices equally.
  • Going responsive requires everyone—everyone!—to approach the design and development process with a new perspective. Long-simmering conflicts about whose “thing” gets priority on the homepage must be addressed, head-on. Site speed stops being the concern of a few heroic developers and becomes something that guides decisions throughout the process. Flabby old content can’t be shoved into stretchy new responsive clothes, so your editorial process and workflow must evolve.
  • Your entire organization must work differently to pull off a successful responsive redesign. Teams take on the challenge of designing and reviewing multiple breakpoints instead of a single fixed-width design. Design decisions must now be grounded in a style guide or pattern library, which must be created, maintained, and enforced. Stakeholders accustomed to reviewing Photoshop comps are instead expected to provide feedback on interactive prototypes. Organizations discover they must move staff into new roles, hire new people, even create new reporting relationships to manage this process effectively.

What you will learn:

  • Guidance on how to make good decisions when leading a responsive redesign.
  • How to work effectively with your team when executing a responsive desgin.
  • How a responsive redesign can help you clean up content.
  • Test and measure the design.

Who should read this book:

Desision-maker looking for information about what responsive design means for you and designer looking for ways to work more effectively with the rest of your team when executing a responsive design.