Flexible Typesetting

Introduction:

  • I wrote it for two reasons. First, I want to help you understand and enjoy typesetting—it’s the most important part of typography, and a secret cornerstone of flexible, responsive design. I want to help you hone your skills and mentally organize the decisions you make, so that as you prepare text for reading, you’ll do it in a methodical, meaningful way.
  • Second, I wrote this book to illustrate how the web has transformed typography. As I explain in Chapter 1, the web has catalyzed the single biggest change in typographic history—a change that has profoundly affected not only the experience of reading but also the practice of designing that experience: typesetting.
  • Granted, typography and typesetting have changed before. These practices have existed for centuries, over which time new technologies, new media, and new ideas have bloomed, flourished, and withered. And through each season, old-growth customs persist. Our traditions are deep and lush. However, the web is neither a new technology, nor a new medium, nor a new idea; the web represents an evolutionary step for all technologies, all media, and all ideas.

What you will learn:

  • Understand and enjoy typesetting – the most important part of typography.
  • How the web has transformed typography.
  • All of decisions that need to be made in shaping text blocks.
  • Understand layout, from the simple layout to the complex one.

Who should read this book:

This book will be most helpful for web designers and develop-ers.

 

Download