Expensive Design Systems


  • If you’re reading this, you’ve probably heard about the many benefits of creating a design system: faster builds, more cohesive products, improved maintenance and scalability. Along with these benefits come some frustrations: rigid systems that stifle creativity, overly specific systems that can’t be adapted to enough use cases, complicated systems that lead to fragmented user experiences.

  • I’ve seen how design systems can constrain. But I’ve also seen how design systems can allow brands to feel unified, cohesive, and harmonious while also leaving room for experimentation. That’s an expressive design system.

  • Throughout my career, I’ve worked with companies to turn their brand ethos into a design language— and then worked to scale that language with a design system. I’ve helped brands like The Verge, Eater, and Vox feel distinct on a unified platform. Now, I’m leading the Polaris design system team at Shopify, where UX teams create products across platforms, contexts, and environments.

  • That’s why I’m so excited to share that I’ve written a book for A Book Apart! It’s called Expressive Design Systems and it will help you and your teams create purposeful design systems that enable creativity and brand expression.

What you will learn:

  • How to set a purpose statement for a design system that will guide your work.
  • How can you get better understanding of your organization so you can make the most impact with a design system?
  • How to communicate your brand through a system.
  • How to build in opportunities for variation.

Who should read this book:

People who starting design system or already working on an established system.