Design Is a Job


  • Being a designer is all about attitude. Sure, you have to know your craft, but as we both found out, you can pick most of that up over time if you’re prepared to listen, watch, and learn. Without the right attitude, however, you’ll always be a vendor to some people, a crazy artist to others.
  • Clients need to understand that they’ve hired us to do something they are not good at. And that they need to pay us for our knowledge, skills, experience and, yes: attitude. To be referred to as one of those “creative types” is to be written off as intellectually inferior.
  • Contrary to popular belief, designers are not artists. We employ artistic methods to visualize thinking and process, but, unlike artists, we work to solve a client’s problem, not present our own view of the world. We thrive on constraints, but we hate compromise. If a design project is to be consid-ered successful—and success is the true measure of quality—it must not only add an aesthetic dimension, but solve the prob-lem at hand.
  • This book will teach you how to be part of a service indus-try without becoming a servant. My advice, now and always, is learn, learn, learn—starting right here.

What you will learn:

  • Definition of designer.
  • Importance of client to designera and how to choose the right clients.
  • Manage the feedback and get money.

Who should read this book:

Client services, or a freelancer, working at a startup, or a big company, you’ll learn something from this book.