Animation at Work


  • It was a long journey to get from telling stories with words and pictures to sharing other people’s stories with code and pixels. And, at first, I struggled to explain the importance of purposeful animation, to justify expending effort on it to stake-holders burned by Flash. This is the book I wish I’d had when I started.
  • This is not a book about what JavaScript library to use, how to write CSS transitions, or how to create performant anima-tions with browser developer tools. There are a great many wonderful books about those topics already.
  • What this book does contain is distilled, timeless advice on why animation matters and when to put it to use on the web: where to incorporate it into designs, how to communicate it across teams with different skillsets, and how to implement it responsibly. My intention is for this book to empower you and your teammates to make informed, long-term decisions about what to animate—or not animate.
  • t answers all the questions bosses, clients, and workshop attendees have asked me about UI animation over the years. It shines a light on the things we do know, and—perhaps most crucially—it points out what we don’t know. (And there’s a lotwe don’t know.)

What you will learn:

  • Learn a litle more about the human visual system.
  • Work with some core animation patterns and shows you how to spot cognitive bottlenecks and low-hanging fruit, maximizing the impact of the animations you do invest in.
  • Easing, duration and properties in animation.
  • How to communicate your animation patterns across teams.

Who should read this book:

Designers who want to learn about animation at work.